The rapid growth of the mobile app
industry has made it a major market for business owners and entrepreneurs.
With the rising number of mobile apps and smartphones, businesses are now
investing in specialized mobile apps to attract users, engage them and
encourage purchase. The numbers clearly indicate that companies have taken the
right step by developing mobile apps to improve their sales.
Mobile apps have become the new trend that all businesses should follow.
Developing a mobile app, nowadays, is easier than ever. Mobile apps help you to
stay informed and in touch with your customers.
It also helps to get more business
leads, sales, and revenue for your business. If you’re wondering how to market
your business through mobile apps,
then read on to know more about how you can go about it.
Many developers will be dependent on stepping up their apps through
personalization
Using sophisticated tools to gather and analyze in-application data, app
developers are paying closer attention than ever before about the customer’s choice
and are much more empowered to tailor communications to boost the usage of the
application, as well as drive conversation. This helps increase app purchases
and boost customer retention rate.
eMarketers are predicting that YouTube will be a major platform for app
users
eMarketers are currently predicting that applications will be the largest
growth area for marketers in 2011.
With the beginning of app previews, video advertising, and the potential
that video could soon be available on all social media sites, marketers should
look to include video into their mobile marketing strategies from the get-go.
eMarketers predict that mobile will
definitely capture a significant share of future eMarketing expenditures.
The world of technology is changing
Technology is
changing rapidly. Today we have smartphones and tablets that can connect to the
Internet, stream movies, and create apps and may be replaced soon by smart
watches and fitness trackers.
In addition to these, innovations like a connected car, health monitors, Google
Glass and fitness trackers are also part of the future of technology.
The future of mobile
application development is not just about mobile phones and tablets.
Actually, we’re heading right into an
era of cloud computing powering smart everything. Mobile application
development for the IoT will be better in the future.